The greening of Guinness

The greening of Guinness

Now, perhaps there’s even more reason to love Guinness.

The greening of Guinness

Guinness Stout is one of the world’s great beverages. It is the darkest of beers, as hearty and full-bodied as they come, with a characteristic cream-colored head on top. Its color is black with, to my eyes, a hint of dark chocolaty brown. It’ has been brewed in Ireland for the better part of three centuries and may it never change.

Now, perhaps there’s even more reason to love Guinness. While its visual impression is dark, its metaphorical color is showing signs of green as the company adopts good environmental practices. “Sustainability and enhancing the environment of the Dublin communities has been a core philosophy of the Guinness Company since it was founded,” said Paul Carty, Managing Director at the Guinness Storehouse, the brewery’s large and historic facility at St. James’s Gate in the Irish capital.

“Last year, the Storehouse, now a major tourist attraction hosting a million visitors annually, received a three-star accreditation from Sustainable Travel International for its environmental commitment.

This article is originally published in GreenBiz.